The Magic Whack

Thursday, February 10, 2005

Cardiologist Deck by Tom Medina.

Here's the secret of getting a trick marketed.

1) Take an old, tried and tested idea.

2) Make up an obvious trick with it.

3) Add some over the top flourishes.

4) Put the instructions on DVD (most magicians can't be bothered with reading).

That's what king of the geeks Medina has done with this deck. If the marketing was honest it would be called 'Tom Medina's ideas with a Mene Tekel deck.

To be fair the routines that come with this special gaffed deck are not too bad. But its a little over the top that someone is basically re-marketing the mene-tekel deck (which can be found in the $10 book 'The encyclopedia of card magic') for $30.

To help cover up just what this is, the Demo on penguin magic site is just a guy doing a bit with the deck and then a whole sequence of him masturbating tossing the cards about doing more flourishes than that the buck twins on crack. Then it cuts back to the goofy looking creator of the effect doing a small part of another routine with it.

Basically if you make or buy a mene tekel deck and then learn to juggle you'll be saving yourself $30.

MW.

1 Comments:

  • Hi there. This is Tomas Medina. I usually Google myself every 15 minutes and stumbled on your site. The Cardiologist isn't a mene-tekel deck. Ever buy one? See, the mene tekel is PAIRS of the SAME card alternating in short cards. In regards to card magic, I agree to masturbating like a retarded monkey in a cage. Oh, and marketing is EVERYTHING.

    By Blogger tomasiepants, at 7:47 AM  

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